"We are a sanctuary for those that dream of rainbow selvedge and obsess over patina"
If you are looking to buy denim, it is harder finding a shop in the Western Hemisphere with a better stock than Self Edge, which now has no less than three, very unique stores. The owner Kiya seems relentless when it comes to stocking some of the very best denim especially from Japan, but in recent year many American brands have also been added.
The cult following that Self Edge has, can be explained in many ways. It could be the stock of the very best jeans in the world, it could be some amazing collaborations, it could be the leather accessories and other apparel, but I think it is all because of Kiya. His customer service is second to none. He is passionately active and very helpful on more than one forum (especially Superfuture) and his energy is enormous, when you see just how many questions he is able to answer in a multitude of different threads.
Among other things, Self Edge are also offering a great hemming service, which means you can get your jeans hemmed with a chain stitch done by one of the great, vintage Union Special machines, which are also the kind that Levi's used to have in their factories back in the gold ol' days. On top of this their ever expanding - and ever improving - assortment is also beginning to include more private label goods and collaborative efforts (with Sam de Goede of Cotton Duck). If you want to get in touch with Kiya, then I suggest you head on over to Superfuture, where you will easily find him - just look for the Japanese denim threads. He is very knowledgeable and has a passion for quality denim, that is unheard of.
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