Thursday, July 26, 2012

The Tender Co. Trestle Shop

I have to say, that no other brand inspires me as much as Tender. I could read about his projects for hours and hours. Every time I do so, I quietly think to myself, this man is doing it right - this is how things should be done. I mean, it seems like the founder, William Kroll, isn't that worried about the extra costs of adding a genuine horn button (that is specifically made for Tender in England) or spending extra time finishing a product by dyeing it using natural dyes. He gets the fact, that when it comes to making a good (good is an obvious understatement) no short cuts can be made.

Knowing all of this about Tender, I was really intrigued, when I heard, that Tender would be opening its own webshop called the Trestle Shop some time ago. Well, the wait is over, and has been for some time now - I just totally forgot to mention it.

As you probably guessed, this webshop is astonishing. The offering is quite eclectic, which some people are totally afraid of, but it seems very logical. The offerings adds to the whole idea of this being a lifestyle and they all bear the Tender hallmark. To me the Tender hallmark means handmade, functional, engineered, made to last, well-thought-out, longevity, purposefulness, provenance and I could go on. It's just great.

No comments:

Post a Comment